
The sky was blue on the day we visited Nottingham, and the outlook for cross-sector collaboration across the East Midlands was equally bright.
We were delighted to attend the official launch of the East Midlands Combined County Authority (EMCCA) Match My Project site in early September.
The launch marked an important milestone for both the region and our platform.
Mayor Claire Ward introduced Match My Project to attendees, emphasising its significance for the East Midlands.
As she explained, the authority’s investment in Match My Project represents a commitment to a region that “hasn’t had investment opportunities quite as much as it should have over the last few years.”

A regional rollout
This is the first time Match My Project has been rolled out by a Combined Authority.
Mayor Ward articulated why this moment matters:
“What I’m particularly delighted about is that this is the very first opportunity to do so on a regional scale, to bring together our councils: Nottinghamshire County Council, Derbyshire County Council, Nottingham City and Derby City, and to make each component part, and the relationships they have within our region, much greater, so we become much greater than the sum of our parts – that’s essentially what devolution and regional authority is all about.”
Match My Project doesn’t create Social Value – we build technology that enables its delivery. This regional approach represents a significant step forward in supporting public sector bodies to build more resilient and connected communities at scale.
A successful match

A local charity and a construction company shared how Match My Project helped them achieve tangible results during EMCCA’s pilot phase.
Marc Wade from Just Good Friends Club – a charity supporting people with learning disabilities – posted a request for volunteers to help with their community garden and coffee shack.
Just a few days later, Terri Walker from Lovell Partnerships Ltd, a construction company, spotted the opportunity and offered their support – it was a match!
But the story doesn’t end there.
After this positive start, Lovell used the platform again to offer seven brand-new kitchen sets, complete with base and wall units and worktops. These kitchens were surplus stock from a recently completed contract that had never been used or installed.
Walker said:
“We’ve got rid of seven kitchens that probably would have gone to landfill, so there’s so many outputs there. It’s just been a really easy platform to use, and it’s been great to connect with smaller organisations that we wouldn’t have known about prior.”
Looking forward
Since the event, there’s been a significant surge in sign-ups to the platform. We’re thrilled to see organisations across the East Midlands embracing the platform, and look forward to working closely with local authorities, community organisations and businesses to maximise social value delivery in the region.
Interested in joining the network?
Sign up to EMCCA’s site here or get in touch at hello@matchmyproject.org.