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The Difference Between Social Value and CSR

As companies step up to take more significant roles within their communities, businesses are turning to new ways of prioritising social value and corporate social responsibility (CSR). Understanding their differences is crucial for businesses to carve out their purpose and successfully execute the same. 

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Social Value vs CSR: Definition and Scope

It’s time we clearly differentiate between Social Value and Corporate Social Responsibility (CSR). To do that, we have to define both concepts before heading into their scopes. 

Social Value is all about the benefits to society that a business creates beyond its main objective. It’s the value that the company adds to society in terms of education, employment, and social welfare. Social value initiatives aim to provide solutions to societal problems. 

CSR, on the other hand, is a broad concept focused on incorporating social and environmental awareness into a company’s operations. It’s a way of being accountable to stakeholders and involves taking responsibility for the social and environmental impact of business operations. 

The scope of Social value initiatives lies mostly outside the company, as the goal is to tackle societal issues. On the other hand, CSR focuses on internal changes to make the company more socially responsible while still maintaining its business objectives. 

In summary, Social Value is external while CSR is Internal. Social Value initiatives aim to provide solutions to societal problems, while CSR initiatives look to incorporate social and environmental awareness into the company’s operations. 

Key Differences between Social Value and CSR

The primary focus of social value is on creating positive outcomes for the society and the environment, while CSR aims to ensure that businesses conduct themselves ethically while balancing the interests of all stakeholders. 

Social value initiatives can lead to long-lasting and meaningful changes in a community, providing values and positive outcomes that align with the company’s broader goals. Whereas CSR measures the company’s impact on society, the economy, and the environment and the steps a company will take to address those impacts. 

Moreover, social value initiatives are likely to affect the day-to-day operations of the company, and the business owner must be willing to accept the changes that will arise. In contrast, CSR is more focused on mitigating negative impacts that a company may have on the society or the environment. In CSR, a company explores ways to balance the business’s goals with the positive outcomes sought by stakeholders. 

Community trash collection

Stakeholder engagement is another critical difference between the two. Social value initiatives prioritise addressing the needs of specific stakeholder groups to alleviate social issues in the community. CSR, on the other hand, involves a general group of stakeholders and focuses on implementing best practices to improve the overall sustainability of the company. 

Implementation is another key element that distinguishes social value from CSR. Social value initiatives require hands-on, direct involvement from the company in its efforts to foster positive change in the community. In contrast, CSR is more of an indirect process mainly involving audits, reporting, and providing a code of conduct to employees. 

Lastly, the consistency in outcome evaluation reports. Social value initiatives tend to measure success based on tangible outcomes such as social stability, availability of jobs, education, and a better environment. On the other hand, CSR initiatives focus more on sustaining the balance between the company’s success and its societal impact, often done through assessments and audits. 

Businesses that prioritise meaningful and lasting change can leverage social value initiatives, while those focused on balancing ethics and profit can use CSR to guide their strategies. It’s essential to understand how both concepts interact to make fact-based decisions that will maintain long-term relevance within the community.

Examples of Social Value and CSR Initiatives

The phrase “doing well by doing good” is the essence of social value initiatives. Companies engage in social value creation to make a positive impact on society, while also bringing benefits to their business, such as increased brand reputation and customer loyalty.

One example of social value creation is promoting environmental sustainability. Companies can reduce their carbon footprint and waste production, conserve natural resources, and shift towards renewable energy sources. By doing so, they not only contribute to a cleaner and healthier planet but also save costs in the long run.

On the other hand, corporate social responsibility (CSR) initiatives go beyond social value creation and prioritise ethical and moral values in business conduct. CSR can encompass various aspects, such as philanthropy, human rights, diversity and inclusion, and supply chain ethics. For instance, a company may establish a foundation that supports education in low-income communities, donate a portion of their profits to a charity, or ensure that their suppliers adhere to fair labour practices.

 CSR initiatives can improve the company’s reputation and attract employees and customers with higher ethical standards. Both social value and CSR initiatives have their benefits and can inspire positive changes in the world. The key point to remember is that while social value creation focuses on creating a positive impact on society, CSR encompasses all aspects of ethical business conduct. Companies that truly care about social impact often combine both approaches to make a meaningful difference.

To enhance your social value, join MatchMyProject and connect directly with local community organisations to collaborate on impactful projects.

A chance to ‘earn and learn’; apprenticeships are a vital part of post-pandemic recovery and all of our public sector partners are demanding them: have a look here at how we’re helping at Match My Project

Businesses are already playing their part in creating apprenticeships. According to the latest government data, 572,210 people are currently enrolled on apprenticeships covering 170 industries.

But the challenge is considerable.

The UK economy is to contract 0.6% this year. Apprenticeships have been identified as catalysts for growth as we recover from the pandemic and enter a post-Brexit labour market.

More Social Value means more apprenticeships

Our customers in the public sector, particularly at the local level, are focused on creating apprenticeships and work placements.

These organisations, councils and housing associations – for example, are using Social Value to ask their suppliers to create new apprenticeships and work opportunities for local people.

But it’s not always easy creating these local opportunities.

The data shows that only 1.5% of the UK’s 4.4 million employers are taking on apprentices. This number needs to change if our economic prospects are to change.

Finding local people to fill your apprenticeships and work placements can be a struggle

MatchMyProject is an award-winning platform that matches suppliers and businesses with good local community projects.

The platform was recognised by the Chartered Institute for Procurement and Supply (CIPS) as this year’s Best Initiative to Deliver Social Value through Procurement (for our work with Birmingham City Council).

The platform is a source of local community organisations – plugged into local networks, across local politics, and aware of local problems. MatchMyProject gives access to these organisations to suppliers and businesses looking for opportunities to deliver Social Value in their localities.

We are now introducing features which enable you to advertise apprenticeships and work placements that can be easily matched with local people.

You will be able to upload opportunities and receive candidate referrals from local community partners and, for the first time, self-referrals from individuals.

Posting your opportunity will be a quick process, with almost exclusively multiple choice questions, which has the added benefit of making opportunities easy to filter and sort for those accessing them.

And you’ll be able to manage all of this in one place.

PRO TIP: In the coming weeks we’ll be launching these new features. If you want to see a 2 minute preview of these new features, please let us know here and we’ll send it out right away.

We haven’t ever heard a corporate buyer or contracting authority actually say this, but suppliers could be forgiven for thinking it… 

It’s not always easy to find and work with a local community organisation to deliver your Social Value.

Yet, it is a fact that businesses are increasingly being asked to go the extra yard. 

And we’ve known for some time that business ‘does its bit’.

Fortune Global firms spend around $20 billion a year on CSR activities (Meier and Cassar 2018), while more than 90% of the 250 largest companies in the world produce an annual CSR report (KPMG 2017).

Some businesses have community partners they have been working with for many years. And many do a lot of unseen and unrecognised work in their local communities. 

Now, businesses in the UK have to think about Social Value. 

Under law, you can be asked to create ‘Social Value’

When businesses tender for work with the UK Government, they can be asked to create Social Value above and beyond what is being asked for in the contract tender specification. 

Importantly for businesses, Social Value is becoming a determining factor in how government contracts are awarded. 

We are seeing government organisations ratcheting up the weighting in their tenders to 20%.

Bear in mind the UK government spends up to around £280 billion each year in the private sector: getting Social Value right will make a difference to your bottom line. 

Government is increasingly looking at their Voluntary, Community and Social Enterprise (VCSE) organisations as ideal vehicles for Social Value. 

This makes a lot of sense – for the community, for businesses and for government. 

Think about it for a moment 

Not every business understands what a local community needs. But businesses have resources and have good reasons to contribute.

On the other hand, local VCSE organisations are part of the local fabric of a community. They know where the big challenges are and how to unlock these problems in a way that no one else does. They have all the local knowledge, but lack resources. 

Putting business together with local community organisations is a win-win, and government is increasingly asking for this. 

Take a look at this great collaboration between community and business in Manchester.

But what we’ve discovered is that not every business can find a community project they are able to support. It might be that the range of projects don’t fit with your area of expertise. Or maybe they are too costly. 

We went out and did some research. The results were pretty clear: 

76% of the businesses we spoke to wanted the option to post their own resources on MatchMyProject. 

It might be that you are ready for new laptops for your team, and have some pretty good second-hand ones to share?

Or someone in your company has some spare volunteering time to offer?

Or do you need to find local residents to fill your apprenticeships and work placements?

Then you should sign up to MatchMyProject.

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