Breaking Down Barriers, Building Up Businesses: Match My Project Can Help You Unlock Inclusive Growth

In an era where businesses are increasingly held accountable to contribute to societal progress, opportunity creation is a powerful strategy for driving inclusive growth and Social Value. Our new jobs and training feature is here, and it’s making opportunities more accessible for local communities and businesses alike.

Businesses today are expected to do more than just make a profit. They need to operate in a way that benefits society as a whole.

The UK is one of the world’s most regionally unequal advanced economies. Wealth and opportunity are disproportionately concentrated in specific areas, posing a significant challenge to the nation’s economic potential and social cohesion.

For purpose-driven businesses committed to Social Value and community empowerment, tackling these regional imbalances presents a compelling opportunity to align corporate objectives with societal needs. By strategically investing in underserved regions and fostering local talent, companies can fulfil their ethical obligations and gain a competitive advantage through access to untapped talent pools, enhanced brand reputation, and stronger community relationships.

Regional Inequality

A study by the Institute for Public Policy Research (IPPR) found that average personal wealth in the North East is around one-third of the average level of wealth in the South East. Drastic imbalances in wealth, power and opportunity attest to the fact that our economy and democracy are not yet designed to help all places thrive.

Beyond statistics, these gaps and inequalities are taking a real toll, resulting in shorter, sicker, less fulfilling lives.

We need to work towards a future where all regions stand equally and offer opportunities for all to thrive within a healthy, prosperous, and equal country.

The IPPR’s 2024 State of the North report stresses the creation of good-quality jobs as imperative for restoring balance. The report says: “Rebalancing opportunity means creating not only jobs, but good quality, fulfilling jobs across the country.”

Businesses have an opportunity to be part of the solution. Through a commitment to Social Value delivery, companies can drive opportunity creation and empowerment for local communities in marginalised regions.

Sounds good … but what does this look like on a practical level?

Five principles for businesses to drive multi-stakeholder partnerships built on trust, cooperation and a shared goal of inclusive growth

Create direct pathways to employment. Partner with the local community to provide work experience, apprenticeships and mentoring schemes for students, especially those from disadvantaged backgrounds.

Collaborate with community organisations, charities and social enterprises to offer skills training, adult education and employment support services tailored to the needs of the local area—co-develop programs to maximise impact.

Work with local government agencies to design policies and initiatives that drive inclusive economic growth, such as small business incubators in underserved neighbourhoods or infrastructure development to attract investment.

Sponsor community projects and events that support entrepreneurship, creativity, and cultural development. This stimulates innovation and job creation.

Encourage employee volunteer programs where workers share their expertise with vulnerable groups, helping build skills and confidence.

Creating work and training opportunities in less advantaged regions is not just an act of altruism; it is a strategic investment in the future. By tapping into local talent pools and providing skills training, we can unlock untapped potential and empower individuals to become active participants in the economy. This, in turn, stimulates local economies, generates tax revenue, and reduces dependency on welfare systems.

Rebalancing Power, Wealth and Opportunity

Investing in the local workforce contributes to a more cohesive, prosperous nation.

At its core, addressing regional inequalities through opportunity creation is about rebalancing power and wealth across the UK. By decentralising economic activity and spreading prosperity to underserved regions, businesses can help break the cycles of deprivation. This not only enhances social mobility but also strengthens the overall resilience of the economy by reducing its reliance on a few dominant regions.

One way to achieve this is to place Social Value at the heart of corporate strategy.

At Match My Project, we are determined to help businesses create employment and training opportunities that are responsible, empowering, and prosperous for themselves and the community. That is why we’ve developed our new Pathways to Work feature that allows businesses to find top talent while making a real difference for local jobseekers and organisations.

But that’s not all.

We have loads of exciting new features launching on our platform in the upcoming months. Watch this exclusive new conversation with our Product Lead, Ruth, to find out about what you can expect, and to learn more about what motivates the people behind Match My Project.

A Behind-the-Scenes Conversation: Our Exciting New Features

Artificial intelligence (AI) is transforming the workplace and raising concerns about the future of entry-level jobs.

As businesses adopt AI technologies like chatbots, robotic process automation, and machine learning, many routine and repetitive tasks traditionally performed by humans are being automated. This has significant implications for young people entering the job market and those in lower-skilled roles.

For businesses committed to creating work and training opportunities for local people, understanding and addressing these implications is crucial.

The AI Disruption

AI technologies, including automation, machine learning, and robotics, have significantly transformed traditional job roles across industries.

Routine tasks once performed by entry-level employees are now increasingly automated, leading to concerns about job displacement and unemployment. Entry-level positions in sectors such as manufacturing, retail, and administrative services have been particularly affected by AI-driven automation. AI-powered systems and algorithms are gradually replacing jobs involving repetitive tasks, data entry, and basic customer service.

Challenges and Opportunities

While the rise of AI poses challenges for entry-level job seekers, it also presents opportunities for businesses committed to creating Social Value in their communities.

A study by PwC estimates that AI could boost GDP in local economies by up to 26% by 2030.

Rather than replacing humans entirely, AI often augments and enhances human capabilities, allowing workers to focus on more value-adding activities. The World Economic Forum predicts that by 2025, analytical thinking, creativity, and flexibility will be among the top skills sought by employers. By embracing AI responsibly and strategically, organisations can create new pathways for employment and skill development.

Five guidelines for promoting sustainable and empowering employment practices in the context of AI:

Reskilling and Upskilling Initiatives: Invest in reskilling and upskilling programs to equip entry-level workers with the necessary skills to adapt to the changing job market. Training initiatives focused on digital literacy, problem-solving, and critical thinking can help individuals thrive in AI-driven workplaces.

Job Redesign: Instead of eliminating entry-level positions altogether, businesses can redesign roles to complement AI technologies. This involves restructuring job tasks to leverage human creativity, emotional intelligence, and decision-making capabilities, areas where AI currently struggles to match human expertise.

Collaboration with Educational Institutions: Learning structures must diversify and evolve to keep pace with the changing needs of the workplace. Collaboration between businesses and educational institutions is essential for preparing future generations for AI-dominated workplaces.

Job Creation in Emerging AI Fields: While AI may disrupt certain entry-level roles, it also generates new job opportunities in emerging fields such as data science, cybersecurity, and AI development. Businesses can contribute to job creation by investing in these high-demand areas and providing training and employment opportunities for aspiring professionals.

Be Transparent: Maintain open communication and dialogue with current and prospective employees about how AI could change their roles, and provide support during transition periods.

Future Pathways

By taking a responsible and proactive approach, we can harness the potential of AI to create positive societal impact, new types of jobs, and expanded opportunities for workers of all skill levels. The future of work will require adaptability and lifelong learning, but an AI-powered economy could be more productive and inclusive if we plan ahead.

At Match My Project, we are determined to help businesses create employment and training opportunities that are responsible, empowering, and prosperous for themselves and the community. That is why we’ve developed a feature that allows businesses to find top talent while making a real difference for local jobseekers and organisations.

As more and more organisations sign up to Match My Project, an important question is – how does Match My Project work alongside the National TOMs?

The National TOMs framework is a set of financial proxies that provides a financial value for Social Value requirements – often specified in government tender documents.

They were introduced in 2016 by the Local Government Association but are owned by the Social Value Portal. Currently, to access the TOMs you have to sign up to the Social Value Portal.

There are alternatives. For example HACT, Loop, Thrive and the Social Value Engine. The approach set out below can apply to these frameworks as well.

There is currently no technical integration between Match My Project and any of the products mentioned above, including the Social Value Portal.

A general process for using the TOMs alongside Match My Project

Many authorities start by adapting the TOMs to make them specific for their own places.

For example, our colleagues in Stockport have ‘Stockportified’ a number of the outcomes and are using about 40, which reflect Stockport’s priorities.

Once the outcomes are identified, the measures linked to those outcomes are shared with suppliers in tender documentation.

Most commonly, these are:

NT7 – Hours supporting unemployed people into work
NT8 – Local school and college visits
NT15 – Expert business advice to VCSEs
NT16 – Equipment or resources donated to VCSEs
NT17 – Voluntary hours donated to VCSEs
NT28 – Donations or in kind contributions to local community projects
NT29 – No of hours volunteering to support community projects

Suppliers are then signposted, in the tender documents, to Match My Project to find corresponding Social Value projects to deliver.

Within contract meetings, the contract manager cross references between the Social Value projects found on Match My Project and the TOMs to ensure they align, to see whether suppliers have met their targets and / or to calculate the financial proxies.

What if there isn’t alignment between the TOMs and Social Value projects found on Match My Project?

If a supplier can’t find a Social Value project to support, the supplier can post the Social Value commitment on Match My Project and wait for a community organisation to pick up the offer (or refer in a local person to, for example, access an apprenticeship opportunity).

Is the current situation ideal?

No!

From an operational point of view, suppliers have to use two systems. So far, this isn’t proving a problem, but it’s not ‘optimal’. Full technical integration via an API would solve this.

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And we are very aware of the wider debate about the limitations of using a measurement framework like the TOMs.

Pure descriptions of every Social Value projects – like those found on Match My Project – may be true to reality, but would be difficult to compare, generalise and therefore learn from.

At the other end of the spectrum, financial values based on simplifying assumptions allow comparisons to be made while sacrificing some validity of those comparisons.

Match My Project is a Social Value delivery platform

Our primary focus is to get Social Value delivered in communities, where it’s needed most. Our matchmaking tools facilitate connections between suppliers and community partners – of whom we now have approximately 900 registered on Match My Project.

But we also include an annual SROI evaluation, which provides a more robust assessment of the impact delivered.

Meanwhile, our government, business and community partners can see the tangible Social Value being delivered on Match My Project, because it is verified by community beneficiaries.

Come along to our next online event: ‘Match My Project – By the Numbers’ where take a closer look at the impact being created by the platform.

In recent years, businesses worldwide are becoming more aware of their social responsibility towards the communities they operate in. With this shift in mindset, a growing number of companies are taking initiatives to help their local community through various means. Such efforts not only help businesses establish themselves as socially responsible entities, but also increase their social value and give back to their local communities. Let’s take a closer look at how companies are helping their local community and why it matters.

Local Volunteering

Companies encourage their employees to participate in local volunteering activities. Volunteering opportunities such as cleaning public spaces, conducting awareness drives, and helping out at local nonprofits are becoming more accessible. By offering these opportunities to their employees, companies help to bridge gaps between the community, promote a sense of belonging and increase employee wellbeing… and productivity.

Providing Apprenticeships and Jobs

By investing in local talent, businesses can create a workforce that is not only skilled but also loyal to the company. This way, businesses can become a part of the community and develop a positive image that attracts potential customers and employees. Moreover, by providing jobs, businesses can contribute to reducing poverty and promoting economic growth in the area. It’s a win-win for business and community.

Offering Free Services to Local Community Organisations

Whether it’s fixing a broken window or providing 10 laptops, working closely with community organisations gives companies the chance to provide the exact support needed, when it is needed. Community organisations are already doing the best they can with limited funds, so a little extra help from companies goes a long way.

As businesses continue to expand and become more influential, it is becoming increasingly important for them to play a socially responsible role. By helping their local community, companies can enhance their social value, build their reputation, source local talent, and benefit society as a whole.

MatchMyProject can support all of the above by connecting companies directly with community organisations and local jobseekers. Join now to boost your social value

At Onward, we are committed to making the most positive impact we can for the people and communities we serve. We want our investment to stretch beyond bricks and mortar. Our Director of Strategy, Rob Loughenbury, tells us more…

Our Corporate Plan ‘The Onward Difference’ sets out our commitment to make a positive difference by enabling people and communities to be their best. We will do this by providing homes that people love, in places they are proud of, and by working with our partners to do more. When it comes to making The Onward Difference, we know we can’t do this alone, but by working in partnership.

MatchMyProject has provided us with the tools to do just that by giving more back to our local community through our supply chain, helping all parties achieve meaningful social value outcomes. The platform has allowed us to adjust our approach to better measure and report on social value activity, ensuring we are delivering on our Corporate Plan commitments.

Since joining, our supply chain has supported 14 key projects, donated 259 hours of volunteer time, and pledged a further 259 hours in supporting local community groups. Onward’s largest repair contractor, Fortem Solutions, currently sits at the top of the platform’s leader board after giving 176 hours of their colleagues’ time and donating over £2,300 in materials to community groups that work with us.

Our Procurement Strategy aims to put ‘our customers and neighbourhoods at the heart of purchasing decisions’. MatchMyProject therefore plays a vital role in enabling our community groups to directly access the support they need from our supply chain to deliver things such as training and work experience to gain meaningful employment. We are now in the process of embedding MatchMyProject into our procurement plans for 2023-24, whereby bidders will be able to gain access to existing Social Value opportunities published by our community groups and Onward. We already have 38 communities registered and 37 suppliers. By continuing to encourage our supply chain to sign up to MatchMyProject, we are creating the network we have long needed to make our Social Value impact more sustainable.

We also have plans in place to use the platform to develop our Onward Academy programme, which is currently being piloted in partnership with The Learning Foundry in Merseyside.

The Onward Academy is a new network of organisations we are working to build that will collaborate and use their individual expertise to deliver employment and training for our customers. This network will enable us to facilitate apprenticeships, training and work experience opportunities for our customers that will lead them into good work, and help our own colleagues develop new skills and qualifications. Overall, the Academy will increase the Social Value we offer, help deliver our sustainability strategy and growth plans, and tackle some of the challenges and skills gaps the sector faces such as retrofit.

During our first pilot programme, we have been supporting a small group of 16–24-year-olds across Liverpool to gain valuable work experience as part of a Housing Traineeship. The students have already completed their CIH Level 2 qualification in housing delivered through the Learning Foundry and are now 8 weeks into gaining valuable work experience.

This pilot has been a great opportunity to explore how Onward can support our residents by providing them with the qualifications, skills, and experience to gain valuable employment. By working with some of our partners such as the Learning Foundry who have access to funding and training, this has helped Onward to deliver this at no extra cost. This is just 1 of 3 pilots Onward are currently engaged in under the Onward Academy, whereby we are looking to maximise our partnership working to deliver more employment and training opportunities for our customers and residents within our Neighbourhoods.

Once the pilots have been completed, we will move on to phase two of the programme and conduct a scoping exercise to identify and engage with new delivery partners, rolling out the Onward Academy to expand across our North West geography. MatchMyProject will help us to advertise these opportunities to our communities and connect our supply chain to support work experience.

If you’d like to stay up to date with the latest from MatchMyProject, please get in touch.

Email: hello@matchmyproject.org

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Website: https://matchmyproject.org

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