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How Buggies 4 Brum turned collaboration into powerful citywide support — and national BBC coverage

Buggies 4 Brum Campaign Launch. Photo: Samuel Singer
The Buggies 4 Brum campaign was launched after the Safe Sleep Scheme which provides sleeping equipment to families with children under 5 who are living in crisis situations.

“One mother had to use a shopping trolley to take her child to a medical appointment.”

In January 2024, Birmingham PlayCare Network launched its Safe Sleep Scheme with Thrive Together Birmingham, Spurgeons and Barnardo’s to give families cots and Moses baskets.

While working on that project, their Business Development Manager, Emma Martin, realised the need for pushchairs, with many families struggling without.

During harsh winter months, there was a concern that some families without cars would feel “trapped at home“, isolated from the local community, and without easy access to essential appointments for their children.

One mum had to use a shopping trolley to take her child to a health appointment.

“We have many families currently living in crisis who can’t afford the basics to support their children. To be able to access a pram could be life-changing — simply by being able to take your child to appointments, get a sibling to school on time, whilst your baby is warm and dry in a lovely new buggy.”

The mission was simple but urgent: help families access the basic equipment they need to keep their children warm, safe, and mobile.

This was the launch of the Buggies 4 Brum appeal, asking businesses and individuals for donations of preloved or new buggies and prams.

Since their launch, in mid-November at the Fort Shopping Centre, Birmingham, with support from Birmingham City Council, Birmingham Voluntary Service Council and partners, the appeal has gained national attention through a BBC feature.


To maximise impact, Birmingham PlayCare Network posted their request for buggies on the Match My Project platform, along with a second request for a photographer to capture the launch of the Buggies 4 Brum campaign.

Local supplier BSN Group Construction stepped in and supported both.

We spoke to Emma about how the Match My Project platform has supported the campaign.

PlayCare Network's Emma Martin at the Buggies 4 Brum campaign launch. Photo: Samuel Singer

“Five minutes to load up a project was easy.”

Discovering Match My Project

Emma first heard about Match My Project (MMP) through PlayCare Network’s reuse project The Scrapstore, but it was a conference last year — highlighting collaboration between charities and private businesses via Social Value — that prompted her to give the platform a try.

“I’m an optimist and thought I had nothing to lose. Five minutes to load up a project was easy, and I knew our work was impactful. I was hopeful that businesses would want to support what we were trying to achieve.”

“MMP has definitely made my work easier — without question.”

How Match My Project Changed Their Approach

Using Match My Project has transformed the way Birmingham PlayCare Network secures support.

Emma shares:

MMP has definitely made my work easier — without question. Whereas before I could spend hours writing a funding bid which could be rejected with no feedback, now if there is something I need to support the centre or a new campaign, I can put it on MMP. Our requests can be supported by multiple partners and we can really develop relationships with those businesses.”

Instead of laborious fundraising applications, Match My Project allows for quick resource requests that build genuine working relationships with businesses.

“Businesses can directly see how their support is helping our local community.”

“It’s all about building relationships with businesses.”

A Platform for Partnership

Beyond donations, Match My Project has opened the door to ongoing relationships with volunteers and businesses.

“We’ve met quite a few businesses who said it was hard to find places to volunteer or support. Those people are now regularly in contact with us, looking to see when they can do their next volunteering day.”

For other community organisations looking to get support, Emma’s advice is simple:

“It’s all about building relationships with businesses, and making the requests achievable, not complicated, and if financial asks — realistic.”

A Message to Future Business Partners

“It’s great to meet new partners. They’re genuinely interested in what we do and respect us for it. People are often surprised by how much we achieve with very limited resource. For those operating in the charity sector, to have our work valued and recognised across the business world is important.”


#Toys4Bham is running in 2025 after last year’s successful campaign.

How you can help Buggies 4 Brum

  • Donate a Preloved Buggy or PramDouble buggies and newborn prams are especially needed. Don’t worry, charity partners will repair and refresh it if necessary.

  • Make a Financial Contribution — Help us buy new buggies in bulk. Your donation also supports jobs for people back into employment.

  • Spread the word — get your employees, volunteers, customers or supporters on board. Download the flyer here.

Making a Difference for Birmingham Families this Christmas

Birmingham Playcare Network runs a range of schemes to support families — from collecting and redistributing craft supplies as part of The Scrapstore, to donating toys to children at Christmas through Toys4Bham, running coffee mornings in their Warm Welcome community space, and helping mothers connect through Brummie Mummies.

Together with their community partner, Thrive Together Birmingham, they are always looking for more support. As we count down to Christmas, Toys4Bham is up and running for 2025, aiming to make the festive period as special for as many vulnerable children as possible.

Are you a business that can help?
Head to the Match My Project platform and offer your support.


🔗 You can read the BBC piece here: Charity’s appeal to give pushchairs to families

💡 Top 5 Tips for Community-Based Organisations to Maximise Social Value through Match My Project

At the start of November, Oxford City Council welcomed more than 30 local organisations at Oxford Town Hall for a Match My Project networking event designed to strengthen connections between businesses and community groups for Social Value collaboration.

Setting the Scene: Why Match My Project Matters

The event opened with Oxford City Council’s Head of Economy, City Centre and Green Transport, who set the tone by highlighting the city’s commitment to building a fairer, more inclusive local economy.

Our CEO, Dan Ebanks, and our delivery manager, Susanna, followed with an introduction to Match My Project — why the platform exists, how it works, and how it helps local businesses and community organisations connect to deliver meaningful, targeted and community-led Social Value. In turn, this supports the community organisations that strengthen our local areas and help drive a more inclusive society.

Photo of attendees gathered for the Oxford City Council matching event, facing a presenter and screen at the front of the room.

Real stories, real impact: two successful matches

One of the highlights of the afternoon came from organisations already using the platform to collaborate:

Both case studies highlighted the practical benefits of using a matching platform to build structured, outcome-focused collaborations.

Live Pitches From Local VCFSE Organisations

Three Oxford charities delivered short pitches to showcase their current needs:

These pitches helped businesses quickly understand where their skills, resources, or capacity could make a tangible difference.

Jenny Bowley, CEO of OCVA, with Match My Project CEO & Co-founder, Dan Ebanks during the Oxford City Council Matching Event.

Closing reflections

The event concluded with a focused networking session that enabled attendees to form new connections and explore ideas for future collaboration. It was a clear demonstration of the value of bringing organisations together in a structured setting.

The high level of engagement, from lively conversations to genuine enthusiasm, highlighted how effective these environments can be for building relationships and supporting meaningful knowledge-sharing.

One week later, the momentum continued with a Match My Project webinar hosted by Jenny (pictured above) from OCVA, an organisation that supports and empowers volunteers, networks, partnerships, and non-profit organisations of all size. Her session provided practical guidance for local community organisations wanting to get started on the platform.

You can read OCVA’s full write-up here: Match My Project: Answering the questions and spreading the word

Get involved

Are you a supplier or community organisation based in Oxford?

Sign up to Oxford City Council’s site here. It’s free, quick and connects community projects with local suppliers.

Have questions? Reach out at hello@matchmyproject.org 💌

In mid-November, the Match My Project team headed down to South London to take part in Croydon Council’s Procurement Act and Social Value event and to celebrate the official launch of their Match My Project platform — another win for connecting communities.

The session spotlighted the Procurement Act 2023 — which gave a greater share of public sector supply opportunities to small and medium-sized enterprises (SMEs) — and highlighted its impact on Croydon Council’s approach to Social Value, ensuring that procurement serves all levels of the community.

A personal connection to Croydon

For our Co-founder and CEO, Dan Ebanks, the launch carried extra significance. Dan grew up in Croydon, attending school just 10 minutes from East Croydon station, and spent his teenage years hanging out in the town centre.

At university, when he’d tell people he was from Croydon, he recalled the subtle snobbery he’d sometimes sense, especially from those also from London but another borough. Even now, despite two decades of investment, excellent transport links, strong schools, and the richness of its local communities, some people still underestimate the town.

That’s why launching Match My Project there felt meaningful: the platform is about celebrating and supporting communities like these, and helping them to build even stronger, more resilient local networks.

Event Highlights

The event featured a series of presentations and Q&A discussions, including contributions from Dan himself, Natalie White, Strategic Procurement Manager for Adults, Children and Health at Croydon Council; and Mayor Jason Perry, who reflected on the importance of Social Value in the council’s work and the potential impact of Match My Project for Croydon.

Speaking about the importance of embedding Social Value in procurement processes, Mayor Perry emphasised:

“Social Value is not a tick-box exercise; it is a true purpose and responsibility to deliver and give back to Croydon residents and businesses.”

The session concluded with the Croydon Commitment Community Awards, marking the 20th anniversary of the council’s Social Value programme. Croydon Commitment trustees and CEO, as well as a number of community organisations shared their experiences and achievements in supporting Croydon’s residents amid an increasingly challenging financial and political climate. The commitment, optimism, and care for the borough made clear in their stories was genuinely inspiring.

A huge congratulations to Melinda Ashford, Partnerships and Programmes Director at Croydon Commitment, along with her team, the trustees, and all the organisations who took home an award. Here’s to the next 20 years of Social Value and community impact in Croydon!

Screen displaying the text 'We're celebrating 20 years in Croydon',  with party bunting above, at the Croydon Procurement and Social Value event celebrating 20 years of Croydon's Social Value Programme, Croydon Commitment.

Get involved

Are you a supplier or community organisation based in London?

Sign up to Croydon’s site here. It’s free, quick and connects community projects with local suppliers.

Have questions? Reach out at hello@matchmyproject.org 💌

Thirteen Group launch event in Middlesbrough. The photo shows a conference room prepared for attendees, with Match My Project tote bags placed on each chair.

Thirteen Group Launch: Our first initiative in the North East

Thirteen Group is a housing association that provides around 100,000 people in the North East, Yorkshire and Humber region with homes, support and opportunities to grow. In mid-October, we attended the Thirteen Group launch event in Middlesbrough, alongside Julie Hollins and Cheryl Hodds from Thirteen, as well as community leaders, local authorities, and businesses.

It was an inspiring launch that showcased Thirteen’s commitment to Social Value and local collaboration. We’d like to thank Julie and Cheryl for their hard work. Their dedication to their local residents and community organisations was evident throughout the event.

Our co-founder, Dan, introduced Match My Project and gave a live demo, showing how the platform can directly support social impact.

Local voices: Linx Youth Project

The event also featured presentations from local partners, including a thought-provoking talk by Wayne Mason, Chief Executive at the Linx Youth Project. Representing one half of Thirteen’s very first match during the pilot phase, Wayne highlighted the importance of creating a space where community organisations can share what they need and businesses can easily step in to support those requirements.

Wayne humbly described his organisation’s work as providing three fundamental provisions for local children: a safe space, engaging activities, and an environment where they feel acknowledged and valued.

It was a sobering realisation for many of us present that while our own children may be fortunate enough to experience these things, many children in the North East – and throughout the country – do not.

Wayne emphasised how investing in young people supports long-term economic growth. By fostering a sense of belonging, the Linx Youth Project helps young people stay, work, and build futures in their local area.

“Every young person we meet is a story still being written. Sometimes, they just need someone to hand them a pen. At Linx, that’s what we do. We help them write better chapters; for themselves, their families, and their communities.”

Why our work matters

For us at Match My Project, it was a reminder of why our work matters. Beyond the technology and processes behind the platform, our mission is to help individuals and organisations create lasting, positive change in their own communities. While we focus on developing features that make collaboration easier, our purpose begins and ends with the community.

This marks Match My Project’s first initiative in the North East, and we’re optimistic about its progress. With Julie and Cheryl guiding its launch, we are confident about its potential to drive a more connected, measurable and impactful approach to Social Value delivery.

Photo shows a room full of people attending the Thirteen Group launch event in Middlesborough

Are you a supplier or community organisation based in the North East?

Sign up to Thirteen’s site here. It’s free, quick and connects community projects with local suppliers ready to give back.

Have questions? Drop us a line at hello@matchmyproject.org 💌


The sky was blue on the day we visited Nottingham, and the outlook for cross-sector collaboration across the East Midlands was equally bright.

We were delighted to attend the official launch of the East Midlands Combined County Authority (EMCCA) Match My Project site in early September.

The launch marked an important milestone for both the region and our platform.

Mayor Claire Ward introduced Match My Project to attendees, emphasising its significance for the East Midlands.

As she explained, the authority’s investment in Match My Project represents a commitment to a region that “hasn’t had investment opportunities quite as much as it should have over the last few years.”


A regional rollout

This is the first time Match My Project has been rolled out by a Combined Authority

Mayor Ward articulated why this moment matters

“What I’m particularly delighted about is that this is the very first opportunity to do so on a regional scale, to bring together our councils: Nottinghamshire County Council, Derbyshire County Council, Nottingham City and Derby City, and to make each component part, and the relationships they have within our region, much greater, so we become much greater than the sum of our parts – that’s essentially what devolution and regional authority is all about.”

Match My Project doesn’t create Social Value – we build technology that enables its delivery. This regional approach represents a significant step forward in supporting public sector bodies to build more resilient and connected communities at scale.


A successful match

A local charity and a construction company shared how Match My Project helped them achieve tangible results during EMCCA’s pilot phase.

Marc Wade from Just Good Friends Club – a charity supporting people with learning disabilities – posted a request for volunteers to help with their community garden and coffee shack

Just a few days later, Terri Walker from Lovell Partnerships Ltd, a construction company, spotted the opportunity and offered their support –  it was a match!

But the story doesn’t end there. 

After this positive start, Lovell used the platform again to offer seven brand-new kitchen sets, complete with base and wall units and worktops. These kitchens were surplus stock from a recently completed contract that had never been used or installed.

 Walker said: 

“We’ve got rid of seven kitchens that probably would have gone to landfill, so there’s so many outputs there. It’s just been a really easy platform to use, and it’s been great to connect with smaller organisations that we wouldn’t have known about prior.”


Looking forward

Since the event, there’s been a significant surge in sign-ups to the platform. We’re thrilled to see organisations across the East Midlands embracing the platform, and look forward to working closely with local authorities, community organisations and businesses to maximise social value delivery in the region.

Interested in joining the network?

Sign up to EMCCA’s site here or get in touch at hello@matchmyproject.org.

Michael Dyson Associates Ltd has been shaping the built environment for over 40 years. Established in 1980 as a family-run business, the company has grown into a leading multi-disciplinary construction consultancy, offering a wide range of services from architecture and project management to structural engineering, asset management, and retrofit solutions.

What sets Michael Dyson Associates apart is their culture of transparency, innovation, and excellence. Their approach goes beyond traditional consultancy, taking time to understand client needs, aligning services with expectations, and embedding social, economic, and environmental responsibility into every project.

As proud members of the RICS, CIOB, APS, and RIBA, with ISO 9001 and ISO 14001 certifications, the company ensures the highest levels of quality and sustainability in all its operations. Their dedication also extends to employee growth, providing pathways for both professional development and personal achievement.

A Strong Commitment to Social Value

Michael Dyson Associates’ impact stretches far beyond construction. With a commitment to reinvest 5% of its turnover in social responsibility initiatives, the company actively supports employment, training, mentoring, and community development projects.

Highlights of their social value work include:

  • Apprenticeships and accredited training for young people.
  • Hosting undergraduate placements that lead to graduate employment.
  • Offering careers advice and mentoring at schools and universities.
  • Supporting charities such as Worth Unlimited, alongside community projects like food bank donations, digital inclusion schemes, and youth engagement programmes.
  • Volunteering through hands-on activities like painting community centres and assisting with local projects.

Through their partnership with Hyde Housing Association on the Match My Project platform, Michael Dyson Associates has delivered industry-leading training. To date, they have successfully trained 67 people across various topics, including building safety, high-rise construction, HHSRS surveys, and sustainability in retrofit projects, making them the most successful supplier of training resources to local communities.

Looking Ahead

Michael Dyson Associates Ltd continues to demonstrate that construction consultancy is not just about buildings, it’s about people, places, and long-term community impact. By combining technical expertise with a genuine commitment to social value, they are helping to build not only safer and more sustainable homes but also stronger, more resilient communities.

Their work serves as a reminder that every business has the power to make a meaningful difference.

This is why we are calling on all our business users: If you can’t find a project that perfectly matches your goals, don’t let that stop you. Follow Michael Dyson Associates’ example: offer your skills, training, volunteering time, or resources to communities in need.

Now it’s your turn to step forward. Log in now and share what you can, helping to create the positive change that lasts well beyond a single project.

We’re excited to welcome Brent Council to the Match My Project community! With more than £400 million spent each year, the council is making sure that every pound works harder — delivering real benefits for local people, businesses, and the environment.

Brent’s Social Value and Ethical Purchasing approach is all about using their buying power to support projects that make life better in the borough. This means creating jobs and training opportunities, helping local businesses grow, improving green spaces, and making Brent cleaner, safer, and more connected.

Here’s what they’re focusing on:

  • Strong Foundations – Helping residents gain digital skills, building community links, and giving local suppliers more opportunities.
  • Every Opportunity to Succeed – Opening up education, work, and training, especially for people who might otherwise miss out.
  • A Future Built for Everyone – Backing local businesses, championing diversity, and encouraging sustainable growth.
  • A Cleaner, Greener Brent – Cutting waste, protecting the environment, and working towards carbon neutrality.
  • Safety and Well-being – Supporting mental and physical health, celebrating culture, and keeping communities safe.

Brent is also making sure that the organisations they work with treat people fairly, pay decent wages, and operate responsibly. And if promises aren’t kept, they’ve set up a special Social Value Fund to make sure local projects still get the support they need.

In essence, Brent Council’s social value policy is a commitment to using its resources and influence to create a positive and lasting impact on the lives of its residents and the overall well-being of the borough. It’s all part of their vision to build a Brent where everyone can thrive, with a strong local economy, thriving communities, and a healthy environment for generations to come.

We’re looking forward to working alongside Brent Council to help turn big ideas into real change for residents and neighbourhoods across the borough.

Want to see your organisation on this list? Contracting authorities can sign up here.

CLM Fireproofing is our Supplier for July. We recognise their outstanding contribution to Social Value and community impact.

Impact at a Glance:

⏱ 420 volunteer hours donated

🤝 23 organisations supported

49 projects completed

🚧 6 projects currently in progress

💼 1 job filled through the partnership

Founded 36 years ago, CLM Fireproofing is a leader in the passive fire protection industry, recognised for its technical expertise, innovation, and strong commitment to social value. Through their partnership with Match My Project and clients like Hyde Housing Association, they’re delivering real, meaningful benefits to communities across the UK — from improving public spaces to creating employment opportunities. Their dedication to Social Value shines through in countless projects that support local schools, community centres, and vulnerable groups.

What community organisations say:

Hyde Housing, Sheltered & Supported Housing:

The residents and staff of Hardwick Court Erith, part of Hyde Housing Association, are eternally grateful to CLM Fireproofing for this amazing contribution. This will mean residents have a beautiful and safe place to enjoy for many years to come.

RS Property Chichester:

Very professional company and helpful with setting up the computer as we had a few issues with our wi-fi.

Henry Fawcett Primary:

CLM’s fast, clear communication and dedication helped us complete a playground upgrade just in time for summer fun!

Creating Opportunities
CLM’s commitment to social value extends to employment opportunities. One successful candidate recently shared:

I’m happy to confirm that I received a job offer from CLM Fireproofing for the fire protection labourer position. I want to express my gratitude for your assistance in connecting me with this opportunity.

Maddison Sands, Head of Marketing at CLM Fireproofing, reflects:

We are honoured to be selected as the Match My Project portal’s Supplier of the Month. Social value is deeply ingrained in our company culture, and we’re proud to be working alongside our client, Hyde Housing Association, delivering initiatives that directly reflect and respond to the needs of the local communities we serve. The MMP portal is truly game-changing and we’re incredibly grateful to have a platform that helps us connect with projects that so closely align with our company values.

We’re proud to have CLM Fireproofing as a user, a true partner dedicated to giving back and helping build safer, stronger, and more connected communities — one project at a time.

Do you want to be a part of the story?
Sign up via your local authority’s Match My Project homepage.

Already one of our users, and you would like to be featured in our journal and newsletter, email us at support@matchmyproject.org

A Shared Commitment to Stronger Communities

We are pleased to announce that ForHousing has joined the Match My Project platform.

ForHousing owns and manages over 19,000 homes across the North West and is widely recognised for its commitment to supporting tenants and communities through inclusive, customer-focused services. A clear mission guides their work: to provide safe, well-maintained homes and deliver equitable and efficient services that reflect the needs and priorities of their tenants.

With a strong presence in Salford and the wider Greater Manchester area, ForHousing brings valuable regional knowledge and a proven track record of community development. Their approach is built on respect, trust, openness and passion, values that resonate strongly with our ethos at Match My Project.

We are especially proud to be expanding our work in the North West with an organisation that has consistently demonstrated innovation in tackling social issues. From award-winning strategies to address anti-social behaviour, to delivering employment and financial inclusion programmes that support vulnerable residents, ForHousing exemplifies what it means to invest in the drivers of long-term wellbeing.

By joining Match My Project, ForHousing will connect with like-minded local authorities, housing associations, VCFSEs, and suppliers who are committed to delivering social value in the places that need it most. We believe collaboration is the key to unlocking new opportunities, and this partnership will help do just that.

We look forward to supporting the ForHousing team as they engage with local stakeholders through the platform, and to seeing the positive outcomes that arise from this new chapter.

Welcome to the platform, ForHousing. We’re excited to work together to build stronger, more resilient communities.

Want to see your organisation on this list? Contracting authorities can sign up here.

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