Breaking Down Barriers, Building Up Businesses: Match My Project Can Help You Unlock Inclusive Growth

In an era where businesses are increasingly held accountable to contribute to societal progress, opportunity creation is a powerful strategy for driving inclusive growth and Social Value. Our new jobs and training feature is here, and it’s making opportunities more accessible for local communities and businesses alike.

Businesses today are expected to do more than just make a profit. They need to operate in a way that benefits society as a whole. 

The UK is one of the world’s most regionally unequal advanced economies. Wealth and opportunity are disproportionately concentrated in specific areas, posing a significant challenge to the nation’s economic potential and social cohesion.

For purpose-driven businesses committed to Social Value and community empowerment, tackling these regional imbalances presents a compelling opportunity to align corporate objectives with societal needs. By strategically investing in underserved regions and fostering local talent, companies can fulfil their ethical obligations and gain a competitive advantage through access to untapped talent pools, enhanced brand reputation, and stronger community relationships.

Regional Inequality

A study by the Institute for Public Policy Research (IPPR) found that average personal wealth in the North East is around one-third of the average level of wealth in the South East. Drastic imbalances in wealth, power and opportunity attest to the fact that our economy and democracy are not yet designed to help all places thrive. 

Beyond statistics, these gaps and inequalities are taking a real toll, resulting in shorter, sicker, less fulfilling lives.

We need to work towards a future where all regions stand equally and offer opportunities for all to thrive within a healthy, prosperous, and equal country.

The IPPR’s 2024 State of the North report stresses the creation of good-quality jobs as imperative for restoring balance. The report says: “Rebalancing opportunity means creating not only jobs, but good quality, fulfilling jobs across the country.”

Businesses have an opportunity to be part of the solution. Through a commitment to Social Value delivery, companies can drive opportunity creation and empowerment for local communities in marginalised regions.

Sounds good … but what does this look like on a practical level?

Five principles for businesses to drive multi-stakeholder partnerships built on trust, cooperation and a shared goal of inclusive growth

  1. Create direct pathways to employment. Partner with the local community to provide work experience, apprenticeships and mentoring schemes for students, especially those from disadvantaged backgrounds. 
  1. Collaborate with community organisations, charities and social enterprises to offer skills training, adult education and employment support services tailored to the needs of the local area—co-develop programs to maximise impact.
  1. Work with local government agencies to design policies and initiatives that drive inclusive economic growth, such as small business incubators in underserved neighbourhoods or infrastructure development to attract investment.
  1. Sponsor community projects and events that support entrepreneurship, creativity, and cultural development. This stimulates innovation and job creation.
  1. Encourage employee volunteer programs where workers share their expertise with vulnerable groups, helping build skills and confidence.

Creating work and training opportunities in less advantaged regions is not just an act of altruism; it is a strategic investment in the future. By tapping into local talent pools and providing skills training, we can unlock untapped potential and empower individuals to become active participants in the economy. This, in turn, stimulates local economies, generates tax revenue, and reduces dependency on welfare systems.

Rebalancing Power, Wealth and Opportunity

Investing in the local workforce contributes to a more cohesive, prosperous nation.  

At its core, addressing regional inequalities through opportunity creation is about rebalancing power and wealth across the UK. By decentralising economic activity and spreading prosperity to underserved regions, businesses can help break the cycles of deprivation. This not only enhances social mobility but also strengthens the overall resilience of the economy by reducing its reliance on a few dominant regions.

One way to achieve this is to place Social Value at the heart of corporate strategy. 

At Match My Project, we are determined to help businesses create employment and training opportunities that are responsible, empowering, and prosperous for themselves and the community. That is why we’ve developed our new Pathways to Work feature that allows businesses to find top talent while making a real difference for local jobseekers and organisations.

But that’s not all.

We have loads of exciting new features launching on our platform in the upcoming months. Watch this exclusive new conversation with our Product Lead, Ruth, to find out about what you can expect, and to learn more about what motivates the people behind Match My Project. 

A Behind-the-Scenes Conversation: Our Exciting New Features

Unveiling our new “Pathways to Work” features – creating employment opportunities with local communities

At Match My Project, we’ve always believed in the power of connecting businesses with local communities to create positive social change. Today, we are thrilled to introduce our latest endeavour – “Pathways to Work“… groundbreaking features that redefine how businesses contribute to Social Value while empowering local talent.

More Social Value means more opportunity

Our customers in the public sector, particularly at the local level, are focused on creating apprenticeships and work placements.

These organisations, councils and housing associations – for example, are using Social Value to ask their suppliers to create new apprenticeships and work opportunities for local people.

But it’s not always easy creating these local opportunities. The data shows that only 1.5% of the UK’s 4.4 million employers are taking on apprentices. This number needs to change if our economic prospects are to change.

Finding local people to fill your apprenticeships and work placements can be a struggle

MatchMyProject is an award-winning platform that matches suppliers and businesses with good local community projects.

The platform was recognised by the Chartered Institute for Procurement and Supply (CIPS) as last year’s Best Initiative to Deliver Social Value through Procurement (for our work with Birmingham City Council).

The platform is a source of local community organisations – plugged into local networks, across local politics, and aware of local problems. MatchMyProject gives access to these organisations to suppliers and businesses looking for opportunities to deliver Social Value in their localities.

We are now introducing features which enable you to advertise apprenticeships and work placements that can be easily matched with local people.

You will be able to upload opportunities and receive candidate referrals from local community partners and, for the first time, self-referrals from individuals.

Posting your opportunity will be a quick process, with almost exclusively multiple choice questions, which has the added benefit of making opportunities easy to filter and sort for those accessing them.

And you’ll be able to manage all of this in one place.

JOIN US FOR THE LAUNCH EVENT!
To celebrate the launch of “Pathways to Work,” we invite you to join us for a special event on March 6th. Network with like-minded businesses, hear success stories, and witness the impact this feature can have on both businesses and communities. Sign up here!

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Liz is the Head of Communities and Social Value at the Breyer Group, a leading property services provider that has been working with the public sector for over 60 years. We’ve been collaborating with Liz and her Community and Social Value Manager, Bobby Lorraine for the last couple of months and wanted to share what we’ve learnt about some of the work they’re doing. We caught up with Liz recently.

Breyer recently signed up to use Match My Project’s new features, which will help Liz and Bobby create more pathways to work for local people – and share Breyer’s good work far and wide. For a preview, have a look.

What’s a typical day like at Breyer? 

Our role as the Social Value team is to support the Breyer Group through facilitating and delivering Social Value impact in line with the contract KPI’s. There is no typical day as it varies, depending on the needs of our communities and business priorities.

It can include bid writing, strategic planning, report writing, or collaboration with our contract teams and external partnerships, such as charities, local government, training organisations and SMEs.

We will also attend job fairs and community events where there are opportunities to meet and engage with residents.

What’s the community project you’re most proud of?

We worked with Allen Edwards Primary School in Lambeth to support their Eco Club. We donated both time and money to help students develop their fruit and vegetable growing areas. We gave £1,000 towards buying seeds and plants for the Primary School, which were chosen by the Eco Club students.

Then, later in the spring, a number of Breyer staff joined students and parents for a planting day. 

Deputy Headteacher, Nicola Harris:

“We are so grateful to Breyer Roofing for helping transform our allotment area and for joining the Eco Club students on numerous occasions to discuss plants; help plant seeds; and to deliver and establish bigger flowers and vegetable plants. It has been an amazing learning experience for the students involved and the results will be enjoyed by all of us at the school. Thank you!”

That’s great. What’s coming up in the future? What are you really excited about? 

We are very excited to be launching the Breyer Virtual Employability Academy. This will enable residents and students to access pre-employment training modules, that are usually only available to our employees online, in an environment in which they feel safe to explore construction. 

Part of the programme offers access to a town hall Q&A session with Breyer professionals to hear about their career journeys and why the construction sector is a great place to have a lifelong career plan. 

Each learner will receive certificates of completion and an interview to access suitable work placements, apprenticeships, and employment opportunities.  

What would you change tomorrow if you had a magic wand? 

One area we would change immediately would be the way Social Value is procured, measured and reported. It needs streamlining. We are a small team and the resource required to manage the multiple different approaches is confusing and unmanageable.

The key factor for us is to ensure the procurement requirements meet the demographics of the communities we are working in.

For instance, there is no sense in focusing on apprenticeships when the real need is to improve education for students, promote apprenticeships in construction and the built environment or to provide residents with clothes and food for their families because of the cost-of-living crisis.

Finally, what’s the best piece of advice anyone has given you? 

Listen, collaborate and be innovative in order to find solutions that meet the needs of individuals and communities.

Thanks Liz!

If you are looking to create more successful apprenticeships in the local communities you serve, our up coming new features will be helpful – please take a look! If you want to know why we’re doing this, have a look here.

  • Pippa is the Social Value and Marketing Manager at Kinovo. We caught up with her recently to learn more about the work she’s doing to create social impact in the communities that Kinovo works in.
  • Kinovo recently signed up to use Match My Project’s new features, which will help Pippa’s team create more pathways to work for local people – and share Kinovo’s good work far and wide. For a preview, have a look here and if you want to know why we’ve introduced these new features have a look here.

Tell us a bit about your role at Kinovo – what’s a typical day like for you? 

I am the Marketing and Social Value Manager at Kinovo Group, which consists of specialist property services contractors, Dunhams, Purdy and Spokemead, so there is always a variety of different jobs to complete, and no day is ever the same, which I love.  

I work from home most of the time, unless I am attending an Industry Event, a Social Value project we are undertaking or meeting in person with colleagues in one of our 5 offices or out on site to work on a communications piece about a specific job being carried out.   

My role is extremely broad and gets me involved not only with the ‘S’ for Social Value from ESG, but also the development and implementation of our Net Zero plan, ESG Impact report and all the Marketing activity across the whole Group, as well as supporting the Business Development Team on the Social Value elements of new bids.

Therefore, a typical day, could be anything from carrying out mock interviews with residents for a client, attending an apprentice fair, writing and posting Social Value stories, selecting and planning what social activities to do next, collating our Social Value data and presenting to our Board of Directors the amount of Social Value delivered, attending and networking at an industry events like Chartered Institute of Housing Annual Conference, just to name just a few. 

Left to Right:  Lee Venables, COO – Kinovo, Cath Nicholas, Events Manager – Chartered Institute of Housing, Pippa Pang, Social Value and Marketing Manager – Kinovo plc, Martin Stone, Head of New Business – Kinovo plc. 

What’s the project you’re most proud of? What did you deliver and how did you engage local people? 

We are proud of everything we have done this year Social Value wise, the importance of it has been elevated across the Group, it is no longer a ‘nice to have’ or a second thought.

We have begun to build lots of key relationships with clients so that we gain a better understanding of their needs when it comes to Social Value requirements.  

Understanding your clients’ needs is critical when it comes to  delivering a project that is relevant and important to them.  

We’ve educated our Contract Managers about their role and responsibility in delivering Social Value on their contracts; this is an ongoing process and change of mindset for them. 

In terms of community projects, our Peabody garden patio makeover and the estate garden regeneration is probably the most pivotal project in our journey so far.  

We worked with Ellie Ward the Paradox Community Manager as the residents had told Ellie their community space was important to them to not only grow their own food, but also for social interaction, positive mental health and wellbeing.

Left to right: Ellie Ward, Paradox Community Centre Manager – Peabody, Dan Baldwin, Purdy QS took on project manager role for this project, Pippa Pang, Social Value and Marketing Manager, Vince Amorelli, Contract Manager – Purdy, Sheila Gammans, Community Programme Manager – Peabody. 

We transformed the patio area at the Paradox community centre, providing new planters and creating a space for residents to use when they attend the community hall, bringing a local community garden back into life in Chingford.

Volunteers worked with residents to clear weeds, install a new pond, and make the garden more attractive. This project was a great example of social value we can deliver when collaborating with other partners in our supply chain – AP Electrical, Willow Services Limited, RDS Fire and Security Ltd and NRG Electrix – to enhance the green space in this residential area.

What’s coming up in the future? What are you really excited about? 

We have recently opened a small Nature Trail in Hackney, where we are planning to hold different educational events for local residents and community groups. We are very excited about this as we have regenerated the space with local volunteer resident, Les Moore.  

Part of the project includes upcycling a balcony, which was previously dumped onsite, and re-purposing it into a ‘show and tell’ space to demonstrate to residents how they can grow their own plants and turn their balconies into green havens.

We are now looking for nature lovers of all expertise to help make best use of the space.

We have called out in the local magazine ‘Love Hackney’ for any local schools or community groups that may be interested in hiring the trail for educational visits or events.Page 17, Love Hackney article https://drive.google.com/file/d/1S5mqtVseFlNFNLuoXigddHZ8CzA-gAYB/view.

In your opinion, what’s the biggest challenge for your organisation – and the wider community of people who care about delivering impact across our communities – with creating sustainable and meaningful impact? What would you change tomorrow if you had a magic wand? 

Resource. 

We need to get more people to help with projects that our clients would like us to help deliver.  As a Group we have introduced 1 day a year for volunteering, which is a great step in the right direction and where people want and can do more they can.  

People’s mindset to understand how Social Value helps everyone, and that by just giving a little it gives so much back. It would speed up the process of delivering projects, if everybody already thought this way and didn’t need educating. 

Finally, what’s the best piece of advice anyone has given you? 

My motto these past couple of years has been: ‘Get comfortable being uncomfortable’.  

When you grow and develop you gain more confidence in yourself. To do this there are pain barriers you have to push yourself through, just like a professional athlete.  If you apply this to anything in your life you fear, you will undoubtedly learn something from it and you will develop and grow.  Even to start with if you just become aware of things that you maybe fearing, that are holding you back from your dreams, that is a great first step. 

“You don’t have to see the whole staircase, just to take the first step”

Martin Luther King

Thanks Pippa!

If you are looking to create more successful apprenticeships in the local communities you serve, our up coming new features will be helpful – please take a look! If you want to know why we’re doing this, have a look here.

We understand there simply might not be community projects on MatchMyProject that your business is able to support. But you may still have excess capacity and resources to share. 

To date, MatchMyProject (MMP) has been a ‘one way’ marketplace. In other words, businesses could only respond to requests for help from the local community.

We’re changing that today.

We’re enabling businesses to share their own resources, from refurbished laptops and volunteering time, to training resources.

We’ve been trialling this on another site and have seen enough to roll it out. Now the hundreds of organisations using MMP can benefit in the same way.

Of course, marketplaces don’t just spring into existence and manage themselves. There isn’t an invisible hand. (Who knew.)

At MatchMyProject, we’ve spent time setting up the ‘rules of the game’ – to create ‘safety’ on the platform, which means that everyone feels secure enough to make decisions based on their best interests, rather than try to game the system.

We’ll keep an eye on the data to ensure there are enough organisations in play to make the marketplaces thrive – not too many businesses and too few community organisations, or vice versa. And we’ll ensure there is sufficient time for matches to be made, accepted or rejected.

We’ll examine the data and introduce guard rails – in the shape of new product features – and then take them away as and when. All to ensure we have a balanced marketplace that creates advantages for everyone.

And just a reminder of what they are…

– Government contracting authorities see extra resources going directly to local community organisations

– Businesses know that the community organisations they are supporting are accredited, approved, and making a real difference in their communities

– Community organisations get the resources they need to help their people.

If you’d like to stay up to date with the latest from MatchMyProject, please get in touch.

Email: hello@matchmyproject.org

Newsletter: Sign up to our CEO’s micro blog

Website: https://matchmyproject.org

Telephone: 020 3488 6223

We’re on Twitter and LinkedIn too.

A chance to ‘earn and learn’; apprenticeships are a vital part of post-pandemic recovery and all of our public sector partners are demanding them: have a look here at how we’re helping at Match My Project

Businesses are already playing their part in creating apprenticeships. According to the latest government data, 572,210 people are currently enrolled on apprenticeships covering 170 industries.

But the challenge is considerable.

The UK economy is to contract 0.6% this year. Apprenticeships have been identified as catalysts for growth as we recover from the pandemic and enter a post-Brexit labour market.

More Social Value means more apprenticeships

Our customers in the public sector, particularly at the local level, are focused on creating apprenticeships and work placements.

These organisations, councils and housing associations – for example, are using Social Value to ask their suppliers to create new apprenticeships and work opportunities for local people.

But it’s not always easy creating these local opportunities.

The data shows that only 1.5% of the UK’s 4.4 million employers are taking on apprentices. This number needs to change if our economic prospects are to change.

Finding local people to fill your apprenticeships and work placements can be a struggle

MatchMyProject is an award-winning platform that matches suppliers and businesses with good local community projects.

The platform was recognised by the Chartered Institute for Procurement and Supply (CIPS) as this year’s Best Initiative to Deliver Social Value through Procurement (for our work with Birmingham City Council).

The platform is a source of local community organisations – plugged into local networks, across local politics, and aware of local problems. MatchMyProject gives access to these organisations to suppliers and businesses looking for opportunities to deliver Social Value in their localities.

We are now introducing features which enable you to advertise apprenticeships and work placements that can be easily matched with local people.

You will be able to upload opportunities and receive candidate referrals from local community partners and, for the first time, self-referrals from individuals.

Posting your opportunity will be a quick process, with almost exclusively multiple choice questions, which has the added benefit of making opportunities easy to filter and sort for those accessing them.

And you’ll be able to manage all of this in one place.

PRO TIP: In the coming weeks we’ll be launching these new features. If you want to see a 2 minute preview of these new features, please let us know here and we’ll send it out right away.

We haven’t ever heard a corporate buyer or contracting authority actually say this, but suppliers could be forgiven for thinking it… 

It’s not always easy to find and work with a local community organisation to deliver your Social Value.

Yet, it is a fact that businesses are increasingly being asked to go the extra yard. 

And we’ve known for some time that business ‘does its bit’.

Fortune Global firms spend around $20 billion a year on CSR activities (Meier and Cassar 2018), while more than 90% of the 250 largest companies in the world produce an annual CSR report (KPMG 2017).

Some businesses have community partners they have been working with for many years. And many do a lot of unseen and unrecognised work in their local communities. 

Now, businesses in the UK have to think about Social Value. 

Under law, you can be asked to create ‘Social Value’

When businesses tender for work with the UK Government, they can be asked to create Social Value above and beyond what is being asked for in the contract tender specification. 

Importantly for businesses, Social Value is becoming a determining factor in how government contracts are awarded. 

We are seeing government organisations ratcheting up the weighting in their tenders to 20%.

Bear in mind the UK government spends up to around £280 billion each year in the private sector: getting Social Value right will make a difference to your bottom line. 

Government is increasingly looking at their Voluntary, Community and Social Enterprise (VCSE) organisations as ideal vehicles for Social Value. 

This makes a lot of sense – for the community, for businesses and for government. 

Think about it for a moment 

Not every business understands what a local community needs. But businesses have resources and have good reasons to contribute.

On the other hand, local VCSE organisations are part of the local fabric of a community. They know where the big challenges are and how to unlock these problems in a way that no one else does. They have all the local knowledge, but lack resources. 

Putting business together with local community organisations is a win-win, and government is increasingly asking for this. 

Take a look at this great collaboration between community and business in Manchester.

But what we’ve discovered is that not every business can find a community project they are able to support. It might be that the range of projects don’t fit with your area of expertise. Or maybe they are too costly. 

We went out and did some research. The results were pretty clear: 

76% of the businesses we spoke to wanted the option to post their own resources on MatchMyProject. 

It might be that you are ready for new laptops for your team, and have some pretty good second-hand ones to share?

Or someone in your company has some spare volunteering time to offer?

Or do you need to find local residents to fill your apprenticeships and work placements?

Then you should sign up to MatchMyProject.